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Blogging – So what’s the big deal?
By justpasadena.com | December,2008
It’sBlogging
only over the last ten years that blogs (from the original term “web
logs”) came into existence. And, only in the last couple of years, has
the marketing power of these unique internet tools begun to be
explored.
can be good for your business; they help you build better customer
relationships and bring more traffic to your website. Your blog can be
customized and linked to look like another page of your original site.
The big benefit is that you can add content (text and images) whenever
you want, by yourself, for free.
For some, a blog is no more than an online diary. However, many
businesses are taking them more seriously much to their advantage. Here
are some very practical, bottom-line reasons to start and maintain a
blog.
Improve customer service.
Blogs can answer customer’s questions directly and publicly. And it’s
almost a guarantee that if one customer is asking a question, others
have the same one. This can improve, or replace, the FAQ (Frequently
Asked Questions) page of your website.
Provide up to date information.
You probably already spend time staying current on what’s going on in
your industry. By passing that information on to customers, you are
doing them a service as well as establishing yourself as a credible
expert in your field.
Increase your website’s search engine ranking.
Use keywords (phrases that are likely to be entered in a Google search)
in your entries and link back to your website. This is the same as
adding new content to your site. Adding fresh, keyword rich content
helps you get on that coveted first page of Google results.
Passive income opportunities.
If your blog attracts a lot of traffic you may be able to interest
advertisers. You may also consider becoming an affiliate to companies
like Amazon.com to promote books or other products on your site. If you
sign up as an affiliate and place specially coded links on your blog,
the sales generated by visitors clicking and purchasing will net you a
commission. Passive income is always welcome.
Save money on website updates.
You may have an “Events” or “Press Release” page to notify your clients
of new products/services/schedules, which needs regular updating. On a
blog, you can post the changes yourself and save money. You can also
add new product announcements, new images, tips or how-tos and much
more…all at no cost.
Once you start, try to post
regularly…if your blog is good and people come back for more, it is not
wise to disappoint them with no new postings. An outdated blog can
actually work against you. Write several postings at one sitting on
your computer and then add them one at a time over several weeks (or
you can post-date them, and have them post automatically over time).
Make it fun, make it authentic, and make it informative.
The team at justPasadena.com collaborates on articles. Each employee contributes ideas, Kate edits for business friendliness and Libby has the final edit for humor's sake. Our aim is to provide useful and entertaining information.
